Search Engine Optimisation: 5 Massive SEO Trends That Dominate In 2018
This year is definitely an exciting one for search engine optimisation. Just like the previous years, there is a lot of new things appearing on the horizon.
There are more than 200 factors in Google’s algorithm, making SEO a complex science. However, it is not how much one needs to know that makes it really challenging – but the nature of the rules of the game.
Below, we are outlining the most dominant search engine optimisation trends that marked this year.
- Artificial Intelligence (AI)
For more than two years, Google has been developing RankBrain, the machine-learning AI system that helps in processing the search results. From its introduction to date, this system has gone from handling 15% of the search queries to all of them currently. There are many new projects underway and Google already announced building an AI system that is better at building AI than humans.
- Manipulative Guest Posting (A Big ‘No’)
Guest posts that don’t expand the brand awareness or just stay there to promote the brand (without answering specific questions or helping users) will not be seen as beneficial to SEO as years ago. In May 2017, Google warned webmasters about this large-scale link-building tactic. This year, they decided to take action.
- Mobile-First Indexing
It’s been three years since Google announced that mobile searches surpassed desktop searches. This shift in user behaviour is best represented by mobile-first indexing – a tactic that basically creates and ranks its search listings based on the mobile version of content (even for listings shown to desktop users).
- Structured Data
If you are new to structured data, it is basically a way of formatting HTML that uses a specific vocabulary and telling search engines how to interpret content – as well as how to display it in the SERPs. Thanks to structured data, you can enhance your search listings in a lot of ways and increase your click-through rate (CTR). In short, search results are getting more diverse and we all need to adapt to them.
- Voice Search
If you are still sceptical about voice search, you should know that more than 55% of teens and 40% of adults use it daily. According to Google, this ratio is growing faster than type search. What’s interesting is that voice search calls for a whole new keyword research routine – which is basically normal and conversational sentences instead of the odd-sounding query language.
So, what can you really do about these trends?
Our best advice would be to hire a professional and make sure that you adopt all of them in the best way possible. For more information on how to scale your SEO game fast, contact us today!