Imagine that your supermarket changes decor depending on whether you arrive by car or by bicycle. That is almost like how responsive web design works. The design changes – images change size, items move around or disappear – depending on whether you are using a computer, smartphone or tablet. It is important to make the experience for you customers as seamless as possible, which makes them more likely to interact with the information on your site, buy something in your shop, or call for a quote.
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