Why Blogging is Important for SEO
You cannot gallop away from the fact that blogging has several benefits to your business. Some of them include increasing credibility, building trust, and establishing thought leadership just to name a few. Blogging can also assist you to engage with your target audience and build relationships.
Another importance of blogging is that it can significantly boost your SEO results and this is the basis of this article. SEO entails several activities that optimise your content to improve your free or organic content. Here are some reasons why blogging is beneficial for SEO.
Increases the Relevancy of Your Site
The relevancy of your domain plays a critical role in gaining trust from Google. Apparently, you are likely to record a high ranking in Google if you have several inbound links from reputable domains. Indeed, Google will begin to realise that your site has relevant information and will, as a result, boost your Google search rankings. However, it can be quite difficult to gain these backlinks especially if your e-commerce site does not have a blog. So you see, blogging is a major component of SEO.
You can gain useful backlinks by publishing engaging and interactive content on your blog regularly. Of course, only insightful and useful content can earn you the much-needed backlinks and enhance your ranking in the search engine. Be keen to use the evergreen and topical content within your industry if you want to use blogging to boost the relevancy of your site. Make no mistake; blogging offers an excellent strategy to stimulate the reputation of your e-business, website or blog.
Building Reputable Backlinks
You can use blogging as a portfolio of guest posting across several blogs, media sites and websites to get backlinks through earned media. You can boost the SEO ranking of your site by gaining a column or guest post in mainstream media outlets such as Huffington Post, Forbes, Wall Street Journal, and the Entrepreneur.
All you need is a list of the recently researched topics and keywords in your niche to be part of your blogs. You will begin to receive several backlinks to your main site. Backlinks will not only raise the authority of your domain but also boost your SEO efforts. Your words will get more value whenever editors of a prestigious publication endorse your brand or name. Indeed, this will draw highly-qualified leads and expose your site to more platforms in the long run.
Enhance Long-Tail Keyword Ranking
You need to subdivide everything into tags and categories if you want to build an excellent blog. A category should be broad enough and be related to the industry. You will be expected to search for long tail keywords within each category. The long tail keywords will form the basis of all the blog articles that you post in each category.
You can use Google AdWords keyword finder to determine the search terms that have the highest value and begin with them. You need to find out what is already ranking high on similar pages. It will give you insights on the type of content your competitors are posting and assist you in developing high-quality posts.
Okay, let’s cut to the bone
Without mincing words, blogging unquestionably plays a critical role in SEO campaigns irrespective of the nature of the industry. If you are not currently utilising blogging as part of your SEO strategy, you should seriously reconsider. Almost all your competitors are using blogging to outrank you on Google – don’t let them. Get involved with blogging right away to see your Google rankings skyrocket in just a few months.